When sending out test email validity campaigns, it’s important that the email addresses you’re using are valid and reachable. If not, your entire campaign may be wasted and emails might end up in junk folders. To avoid this, it’s a good idea to test the validity of your email addresses on a regular basis. This will save you time and money and will also help you avoid the risk of damaging your sender reputation.

In this article we’ll take a look at what an email validation tool is, how it works and what results you should expect to get from one. An email verification tool is an automated process that checks the validity of an email address. It aims to identify which email addresses are invalid, disposable or fake by checking them against a set of rules. The most advanced solutions on the market look at a variety of different criteria to determine whether an email is valid or not.

Real or Fake? How to Verify the Legitimacy of an Email

A good email validation solution should be able to check that the format of an email address is correct. This includes tests such as ensuring that there is an @ symbol, a full stop and a standardised suffix. It should also verify that the email server is capable of accepting email for this address and that it’s linked to a frequently used inbox.

A good email validation tool should also be able to identify broken links in an email or code that might raise spam alarms at mailbox providers. It should also be able to check that images in an email are pointing to the URLs that they should be.