Whether the comments Lenostube of your YouTube video is a lovefest or Snark City, it’s a vital part of the platform. At their best, YouTube comments foster community and can help you build a stronger connection with your audience. At their worst, they can distract from your message and tarnish your reputation.

Moderation and engagement are essential to YouTube comment management. Creating a positive experience for your viewers can help you boost reach and provide customer support or lead generation. However, the platform can be a breeding ground for negativity and spam, and navigating that ocean of feedback can be tricky.

In this article, we’ll explore some of the most important strategies for managing YouTube comments to maintain a healthy relationship with your viewers. Using a combination of techniques including blocking, pinning and deleting, you can ensure that your audience’s interactions with your content are positive and productive.

Blocking Comments

Rather than deleting every comment that doesn’t align with your brand’s values, blocking comments may be a more sustainable and effective approach. You can block specific words or phrases that are offensive, obscene or spammy, which can then be automatically held for review and not appear on your videos.

When a comment you or a viewer makes is particularly valuable, you can pin it to the top of your list of comments so that others see it first. To do this, simply select the comment and then click More – the three vertical dots – and then Pin (with a pin symbol). This will move it to the top of the list for everyone else to see.